For articles and data on your topic – select an appropriate database. Search several!
Keyword searches are easy, and you usually get plenty of results because the system/database/search engine will look for your keywords anywhere in the description of the item, website, article, etc. Subject searches or SUBJECT HEADINGS are specific words used by librarians or catalogers to describe the main topics of an item, article, website, etc.
Some main keywords and subjects search strategies for your mini business plan assignment are listed below
For data, statistics and information online try the [BA Web Resources] tab and also take a look at the [Statistical Resources] Subject Guide.
American Customer Satisfaction Index: Customer Service Benchmarks
Where will you find info once you graduate? http://mel.org/databases