Purpose: Why was the page created? To: Inform, entertain, advertise, influence, advocate, provide up-to-the-moment news? Health professionals must identify the best information to make accurate health decisions. Be particularly wary of websites that are trying to sell you their medical product. Medical marketers will post research supporting their product, but won’t post research that doesn’t support it.
Audience: To what type of reader is the Web page directed? Is this written for medical professionals, or, for consumer health information seekers?
Coverage: Does the page cover the topic comprehensively, partially or is it an overview? Are the graphics clear in intent, relevant and professional looking?
Design and Content: Is the page organized and focused? Is it well designed? Is the text well written? Are the links relevant, appropriate and up-to-date? How’s the spelling?
Bias: Is a bias in the author’s or sponsor’s work evident? Is it stated, or implied? Medical products and pharrmaceautical and health-related companies will be biased toward their own brands.
Date of Production/Revision: When was the Web page produced? When was it last revised? Are all the links still viable?
Security: Are security and/or encryption systems employed when necessary?